Escaping the luxury trap: how to truly enjoy what you have

Once you start buying luxury items, it’s hard to stop. At first, you feel extreme excitement when you buy something new. But that feeling fades quickly. A few months later, you look around and see someone with a faster car, a prettier purse, or a watch with more gold.
You tell yourself, that’s my next goal. But this is a race you can never win.

Human beings are wired to achieve and then to want more. That drive has helped us survive, but when it comes to material possessions, it leaves us unsatisfied. The solution isn’t to work harder just to buy more. It’s to reset what we expect from life.

Reset your expectations

One of the best ways to reset your happiness is by stepping away from luxury items for a while.
I used to own a Mercedes-AMG GTS. It was beautiful and incredibly fast. But after six months, the excitement was gone, and I started thinking about buying a Ferrari.
Then it hit me: if I wasn’t even happy with this car, how could a better one solve the problem?

That winter I traveled to Colombia for a month. In Colombia, cars are simple.
When I came back, my Mercedes felt like the most stunning machine I had ever seen.
Driving it again gave me more joy than the day I first bought it.
The lesson? Sometimes you don’t need more—. You just need to take a break.

You see the same thing with children. They love a toy, then forget about it. But if you wrap the toy up and give it back later, they get excited all over again. Luxury works the same way.

Use luxury for special occasions

Not everyone can disappear to Colombia for a month, but you can still make luxury items special. If you own an expensive watch, don’t wear it every day.
Save it for a date night. If you have a fancy car, use a simple one during the week. That way, you’re not stuck in traffic associating stress with something you once dreamed about.
Instead, use your luxury car for road trips or fun drives with friends who share the same passion.

When you save luxury for the right moments, it feels new.

Stop comparing yourself to others

Comparison is the thief of joy. There will always be someone with a nicer car, a different watch, or a bigger house. You’ll never be able to collect everything, and there will always be someone richer than you. If your happiness depends on being the one with the “best” stuff, you’ll never feel satisfied.

The solution isn’t to lower your ambition. Work hard, push yourself, but don’t anchor your happiness on material goods.
Even Dan Bilzerian, who became famous for showing off wealth, admitted that chasing possessions made him unhappy.

Pause before you buy

When you see something you want, excitement takes over. But that feeling is temporary.
To avoid mistakes, set rules for yourself. For example, if something costs more than $200, wait at least 24 hours before buying. If you still want it the next day, you can consider it.

For bigger purchases, like a $25,000 car, use the 30-day rule. Pay your rent, buy your groceries, live your life. If after a month you’re still thinking about that car, then at least you know the desire is real.

Focus on balance, not the chase

Some things in life are really fun, even if you don’t need them. There’s nothing wrong with owning a nice watch or a fast car. The trick is balance—maximizing enjoyment without falling into the trap of needing more and more.
By waiting before purchases, by using luxury sparingly, by lowering your expectation from time to time and by resisting comparison to others, you make what you own feel special again.

I saw this clearly when I lived in Los Angeles. Many people chased wealth and luxury, but most of them were lonely and unhappy. Social media makes it look glamorous, but reality is different.
Money should bring freedom, not enslave you to a life of consumption.

That’s why I help people not only grow their wealth but also learn how to use it wisely—to live better, not just spend more.
I’ll help you create the life you actually want.

Click below and let’s talk.